I'll Keep Holding On (The Action)

26 FEBRUARY 1966

English mod-soul band The Action released their single 'I'll Keep Holding On' in February 1966. Written by the Motown team of Stevenson-Hunter, this song was originally a decent hit for the Marvelettes in 1965, but the Action's version did not chart. Which is a shame, as this is a professionally-produced and enjoyable dance-floor filler. All the vocals are good (especially lead singer Reggie King), the song is good, the backing track is solid, but it just slipped through the cracks for whatever reason.

The Action never enjoyed mainstream success, but they were a very good mod-soul act and do I quite like some of their heavier freakbeat stuff from the following years.