Cherish (The Association)


The Association’s ‘Cherish’ began a three-week run at the top of the US Billboard Hot 100 charts during this week in 1966. While this group had a total of six Top 10 hits in the US, including two chart-toppers, they rather amazingly never reached the charts in the UK at all. That would seem to be an injustice, especially as this dreamy 'slow dance' ballad about unrequited love was ranked the #2 song for 1966 by Billboard.

'Cherish' gained favourable exposure in the 1980s movie 'Pretty in Pink'.

B-side: 'Don't Blame It on Me'
Released: 1966
Highest chart position: #1 (US)
Length: 3:25 (album), 3:13 (single)
Label: Valiant
Writer: Terry Kirkman
Producer: Curt Boettcher

Cherish (The Association)