28 MAY 1966
Not only was this a rare Holland–Dozier–Holland song from them not to top the charts, but - quite astonishingly - it failed to chart at all in the UK, continuing a (soon to end) barren patch for the group in that country. It also only reached #100 in Australia! This is incomprehensible considering the type of rubbish that usually filled up half the top 100 positions in the charts at any given time, even back in 1966.
B-side: 'He's All I Got'
Released: 8 April 1966
Recorded: Hitsville U.S.A. (Studio A); 1965
Highest chart position: #9 (US)
Length: 2:40
Label: Motown M 1094
Writers: Holland–Dozier–Holland
Producers: Brian Holland, Lamont Dozier